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In cold email, most senders obsess over subject lines, intros, personalization, and CTAs. However, one element consistently gets overlooked, despite being one of the most-read parts of any email: the postscript.
The P.S. line sits at the bottom, yet eye-tracking studies show that readers often scan it before they read the body. In fact, prospects who skim emails are far more likely to notice the P.S. than your carefully written paragraph above.
For GTM teams, this makes the P.S. a conversion lever hiding in plain sight. When done well, it clarifies the value, reinforces relevance, or opens a low-friction path to reply. When done poorly, it reads like filler.
This edition of GTM Society breaks down how to write a P.S. that strengthens deliverability, boosts replies, and makes your cold email unmistakably human.
Why the P.S. Works
Cold emails are not read linearly. Prospects skim them in this order:
Sender name
Subject line
Opening sentence
P.S.
CTA
Body (maybe)
The P.S. is essentially a second subject line—your last chance to reframe why the email matters. It feels informal, off-script, and human, which disarms the skepticism people usually have toward cold outreach.
A strong P.S. can:
Reinforce relevance
Add social proof
Reduce friction
Deliver one more nudge
Provide optionality
Make the sender feel more real
Done right, it becomes the strongest micro-personalization element in your entire sequence.
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The 6 Types of High-Performing P.S. Lines
Different emails require different flavors of postscripts. Here are the ones that consistently convert.
1. The Relevance Anchor
This P.S. ties your email directly to the prospect’s context, role, or goals.
It reminds them, “I’m not spamming; I’m writing to you intentionally.”
Example:
P.S. Noticed your team is hiring two SDRs—this is exactly where our clients see the fastest lift.
When to use: outbound targeted by trigger events, hiring activity, tech stack changes, or funding announcements.
2. The Soft Proof Point
Great for credibility without bragging.
Short, humble, and trust-building.
Example:
P.S. We recently helped a team similar to yours cut follow-up time by 60 percent. Happy to share details if useful.
When to use: when your body copy is short (less than 80 words) and you need a little extra weight.
3. The Low-Friction CTA
The P.S. becomes the alternative CTA—less formal, more conversational.
Example:
P.S. If now’s not the right time, mind pointing me to who owns this internally?
Or:
P.S. If chat feels too heavy, I can send a 30-second Loom instead.
When to use: early in sequences where reply > meeting.
4. The Timing Cue
This P.S. uses timing or urgency without sounding like a sales email.
Example:
P.S. I only reached out because most teams revisit their lead routing in Q1—happy to share what we’re seeing work.
When to use: seasonal problems, budget cycles, procurement windows.
5. The Personal Human Line
These are simple and disarming—not selling anything, just sounding real.
Example:
P.S. Completely fine if this isn’t relevant—just didn’t want to assume.
Or:
P.S. Promise this is my last nudge this week.
When to use: warm follow-ups, sequences that risk sounding robotic.
6. The Curiosity Hook
Perfect for driving a reply through intrigue.
Example:
P.S. There’s one thing we found that consistently lowers bounce rates for teams like yours—want me to send it?
When to use: when the offer is complex or the value prop needs a teaser.
How to Write a P.S. That Actually Works
Regardless of the type, great postscripts share four universal traits.
1. They are short.
One sentence. Never two. The longer a P.S. gets, the more it feels like an afterthought.
2. They sound like a human, not a salesperson.
Avoid corporate phrases, complex claims, or buzzwords.
A P.S. should read like a side note in a text message.
3. They add new value, not repeat the CTA above.
If your P.S. says the same thing as your button or closing sentence, delete it.
4. They maintain relevance while reducing pressure.
The P.S. is not where you push.
It’s where you open doors.
Mistakes to Avoid
Don’t over-personalize with irrelevant details.
Don’t load it with metrics or paragraphs.
Don’t turn it into a hard sell.
Don’t add a link—links in cold emails hurt deliverability.
The P.S. should feel natural, not manufactured.
The GTM Society Takeaway
The P.S. is your quietest but most powerful conversion tool. It works because it’s unexpected, human, and attention-efficient. When used intentionally, it gives your message a second chance to resonate.
Great GTM teams treat the P.S. as a strategic asset—not an afterthought. It is where timing meets relevance, where optionality meets clarity, and where prospects decide whether your email feels like a template or a genuine message from a person.
See you next time,
— Team GTM Society